If there’s one thing you can say about Sony’s digital camera business, it’s that they’ve experimented with many different concepts. From SLRs with dual autofocus systems and Translucent Mirror Technology to its NEX mirrorless line-up, Sony has gone down virtually every avenue in digital imaging. Its latest products - the Alpha 7 and Alpha 7R - may be the most exciting products to come out of the Sony labs in some time. The company has managed to create full-frame cameras which are about the same size as the Olympus OM-D E-M1. In other words, the Alpha 7s are much smaller than their full-frame interchangeable lens peers (such as Nikon’s D610 and the Canon EOS 6D), an achievement made possible primarily because they’re not SLRs. (via Sony Alpha 7R Review: Digital Photography Review)

If there’s one thing you can say about Sony’s digital camera business, it’s that they’ve experimented with many different concepts. From SLRs with dual autofocus systems and Translucent Mirror Technology to its NEX mirrorless line-up, Sony has gone down virtually every avenue in digital imaging. Its latest products - the Alpha 7 and Alpha 7R - may be the most exciting products to come out of the Sony labs in some time. The company has managed to create full-frame cameras which are about the same size as the Olympus OM-D E-M1. In other words, the Alpha 7s are much smaller than their full-frame interchangeable lens peers (such as Nikon’s D610 and the Canon EOS 6D), an achievement made possible primarily because they’re not SLRs. (via Sony Alpha 7R Review: Digital Photography Review)